What is it?

Concept is the Idea from which all other ideas form. It's the spark and essence of a project.

We constantly ask. How do you know that your idea is the best that it can be?
We aim not go give you the best ideas, but to facilitate the conditions for them to come through you; To make what you see in your mind's eye and what the rest of us see, one and the same.

Why is it useful?

Our corporate minds say "talk about the importance of differentiation and having no competition", but if you're here, chances are you already know that, so we'd rather talk about quality:

Ideas are to culture what genes are to biology. We can say that an idea –or  meme– is the fundamental unit of culture, and, just like genes, there is such a thing as good memes and bad memes.

Good ideas push culture forward. Bad ideas hold it back. It is the creators' duty to aim for the former.

Good for:

- Anyone shaping an idea, brand or intellectual property from scratch
- Entrepreneurs at all stages
- Engineers and technically-oriented builders

‍

‍

What is it?

If concept is the "why" of a project, strategy is the "how".

Set objectives, research and gain understanding about the essential moving parts of your project and the people you want to reach.

Strategy is an iterative feedback loop, where assumptions are tested and the acquired knowledge is used to inform future decisions.

Why is it useful?

Understanding your project as a "machine" and being able to zoom in and out allows for better informed decision making, and better decision making leads to better outcomes.

Because even if things rarely go according to plan, it's always better to have a plan.
"What gets measured gets managed" - Peter M. Drucker

Good for:

Brands and projects preparing to launch or re-launch a product or service.
Periodical goal-setting, tracking and measuring.

‍

What is it?

Forget marketing, give substance instead.

Amplify the reach and substance of your message and explore tactics to reach your target audience.
Create a framework for content development tailored to the natural flow of your operations, and increase the chances of getting your message out.

"Where is your audience? How do you engage with them? What valuable information can we give them access to? How will we do this?" Are amongst the questions we seek to find the answers too.

Why is it useful?

In a world flooded with noise, it is one's duty to become a beacon that is easy to identify.
The relationship Facilitate the pathways for connection with our tribe, whoever they might be.
Human connection is an essential aspect to brand building. Having a strategy for reaching out increases the pathways of human connection.

Good for:

Any project or brand seeking for ways to connect with their "tribe" and amplify their message.

‍

What is it?

Your own R&D for innovation.
Conceptualization, design and business research combined into a comprehensive "arm" to help you prototype and shape any idea into a meaningful brand experience.

Why is it useful?

Be it products or services, a brand and its users' needs evolve over time. Keeping an edge is essential for every thriving brand. This doesn't mean the "gimmicky" edge, purely based on "style".

Most companies try to keep their edge through marketing campaigns, but we bet on putting that time and effort into creating meaningful and useful experiences for your customers and tribes. Product Development is about designing "the machine" that makes this happen.

Good for:

Shaping unified brand experiences
Prototyping Digital and Physical products and services
Customer Service obsessives

‍

‍

What is it?

Visual development explores the aesthetic potentials of your project and helps you refine and synthesize until it 'feels' like that is IT.

It's about turning concepts and research into worlds and symbols that get to the essence of your intellectual property.

Why is it useful?

Images give us context and meaning at the speed of emotion. This makes them a powerful tool for communication and shaping experiences, but there is also something very important about creating beautiful things even when they are "not needed". That is because the more beauty one creates, the more beauty gets to exist in the world.

Good for:

Entrepreneurs and artists at all stages

‍

‍

What is it?

A kit of parts (such as symbols, shapes, colors, text, etc), preferably modular, that is reusable and sets the parameters of use across the multiple "touchpoints" of your brand.

In practice, that means: Standardized identity guideliness for colorways, typefaces, materials, copywriting, key art, layouts, templates and so on...

Why is it useful?

It creates a sense of harmony across your brand applications and it facilitates the generation of new materials. It's like having a set of legos for your visual identity.

Good for:

Brands with multiple points of human contact (social media, IRL, corporate, press, etc)
Brands and projects distributing information across multiple channels.
Projects who heavily rely on visual communication and templates.

‍

‍

What is it?

Bring your brand's world to life with motion graphics and 2d animation.

Why is it useful?

It's not essential for all brands, but very useful for those in media and the digital realm. Motion has an expressive language as much as visual forms have a shape language. Knowing how to your brand "expresses" itself opens up a new world of possibilities for shaping user experiences.

Good for:

- Useful for delivering information in digital media specific types of projects, like video games, film, apps, etc.
- Media companies
- Data Visualization

‍

‍

What is it?

From product visualization assets to design and development of virtual worlds and the things that live in them. Packaged and ready to use according to format needs.

Why is it useful?

If you want to reach higher levels of interaction or create richer brand experiences like product configurators, this is useful.

Good for:

- Immersive digital storefronts
- Interactive storytelling
- Game studios needing support in asset production
- Media channels and data visualization.

‍

‍

What is it?

Visualize and Design meaningful digital experiences for your users.

Use research and data to inform your understanding of what a project needs, mix it with what you want your users to "feel" and iterate your way towards authentic and useful products and artifacts.

UX talks about the non-tangible and conceptual aspects of the experience; the foundation. UI uses such foundation, gives it a "face" and makes it tangible.

Why is it useful?

Interfaces (physical and digital) shape the human experience. They not only give context and meaning, but can also intuitively guide the experiencer through their journey along the path you want them to take.

Good for:

- Brands and Builders aiming to "interact" with their users in the digital realm
- Apps, games, dashboards and data visualizations.
- Internet Commerce

‍

‍

What is it?

Develop bespoke websites, from landing pages to blogs and online stores in a platform that allows for non-designers and non-coders to edit, add and manipulate the contents of a site.

Why is it useful?

Webflow is useful because it takes care of the time, skill and monetary costs associated with setting up your own server and backend. It allows you to ship fast and interact with your audience from the early stages of your project.

It covers all the bases for brands and projects whose needs are mainly to communicate their product/service and don't need complex data structures.

Good for:

‍
- Marketing sites, e-commerce, blogs.
- Brands and projects in early stages.

‍

‍

What is it?

Make digital products that scale by building re-usable components and UI Systems based on fundamental web primitives (Html, CSS, Javascript) and web application frameworks like React.

Why is it useful?

Brands are best seen as living entities, and as such, they benefit greatly from having systems that can grow and evolve with them. This becomes essential when it comes to digital products and services.

In the long term, the development of such systems can increase the speed of iteration while decreasing production costs and helping the brand builders gain higher quality knowledge about their users, products and/or services.

We believe websites have an underestimated potential of becoming  "brand intelligence platforms".

Good for:

- Integrating UI development with your engineering team
- Mobile, web apps and scalable digital infrastructure
- Digital brand "hubs"
- Videogames
- Complex data interactions

‍

What is it?

It is the future of how we interface not just with computers, but with the world. A dream that has existed for more than half a century is finally materializing and the potential is endless. What will you make?

Why is it useful?

It lets your users go from passive observers to active players in your world.

It's the thread that blurs the barrier between the physical and the digital, between fact and fiction.
Create immersive shopping experiences that make users feel like they're there, make tools that enhance our daily lives, or create 'awe' through living worlds and breathing stories.

Good for:

- Interactive shopping experiences
- Data Visualization and dashboards
- Creative Storytelling
- AR/VR experiences
- Data Visualization

‍

What is it?

Design and research production-ready packaging and memorabilia for your project. From printed media like posters, books cards or t-shirts, to more complex design work like packaging for physical products and then some.

Why is it useful?

Us humans crave touch. The things we like, feel more "real" once we can touch or hold them. Think of CDs and Spotify, the "product" does the same, but have you ever walked with excitement with your brand-new Spotify playlist? Have you ever cherished it or got lost inside the "description" like you used to do with a booklet? Or probably you don't even like music, but you have had a poster, a t-shirt, a keychain or "charm" that was special to you and symbolized something beyond the object itself; an experience, an idea, a person. And that is why physical matter still matters.

Good for:

- Merch and goodies for you and your tribe
- Marketing and advertising materials
- Story-based Intellectual property (but really, any IP)
- Exploring the physicality of a brand

‍

What is it?

Set the tone and mood of the spaces inhabited by your brand, its community and customers. Visualize your ideas in form and function before handing them to your project to developers.

We do research about spaces, needs, materials, lighting, furniture, etc, and then we bring it all together so you can make better informed decisions.

Why is it useful?

Brands in the physical world can gain a massive edge by shaping the spaces where they interact with their audience, customers, tribe, etc. The design of a space should be informed by its needs, and when those needs are addressed correctly, people may not be able to tell why, but they will feel good in your space, and making people feel good is not only good for business, but for human connection.

Good for:

- Retail and physical commerce
- Hospitality
- Exhibitions
- Playgrounds

‍

What is it?

Don't just live in the world. Create it.

Design the spaces that your brand and tribe inhabit and give experiences filled with intent. Visualizing your ideas in form and function before handing them to project developers.

We do research on spaces, needs, materials, lighting, furniture, etc, and bring it all together in technical and aesthetic detail, according to your specs.

Why is it useful?

The physical world rules. It is the interface of the senses, and because of it, a great opportunity to create experiences that not just communicate who you are, but immerse others in your world.

Good when you need:

• Wayfinding
• Retail + Storefronts
• Office and Studios
• Hospitality
• Playgrounds

What is it?

Building a new gadget, music instrument or simply want to do something fun, like a toy?  Get to Ideate, design and prototype your next big idea.

Why is it useful?

Good marketing can help you sell for a month or two, but brands rise or fall to the level of their products.  And while we don't claim to be a specialized industrial design powerhouse like FuseProject, we sure can help you materialize and build on the ideas that live in your mind, because the sooner you can start testing, the better informed decisions you will take as you iterate towards your dream-build.

Good for:

- Inventors and engineers
- Hardware-based startups
- Toy and "gadget" companies
- Story-based I.Ps and entertainment

‍